PPC (Pay Per Click)

Google Ads (formerly Google AdWords) is a leading online advertising platform provided by Google, designed to help businesses reach their target audience effectively. It allows businesses to create and run Pay-Per-Click (PPC) ads that appear on Google’s search results pages, YouTube, and Google’s extensive network of partner websites and apps.

With Google Ads, businesses bid on specific keywords relevant to their products or services. When users search for those keywords, the ads appear at the top or bottom of search results, driving highly-targeted traffic to the business’s website. In addition to search ads, Google Ads offers display ads, video ads, shopping ads, and more, all tailored to various customer touchpoints across the web.

One of the key advantages of Google Ads is its pay-per-click model, where advertisers only pay when a user clicks on their ad, ensuring a cost-effective way to drive targeted traffic. Google Ads also offers powerful tools for audience segmentation, allowing businesses to refine their targeting based on location, interests, device, and more.

By leveraging Google Ads, businesses can increase brand visibility, drive more qualified leads, and achieve a strong ROI by targeting users with high purchase intent.